Privacy Policy

1. Introduction

HURD Real Estate & Co. ("we," "our," or "us") operates the HURD Home Search website and related services. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our real estate search platform and services.

We are committed to protecting your privacy and ensuring transparency in our data practices. This policy complies with applicable data protection laws, including GDPR and CCPA.

2. Information We Collect

2.1 Personal Information

We collect the following types of personal information:

• Name and contact information (email address, phone number, mailing address)
• Property search preferences and criteria
• Geographic location and property interests
• Communication preferences
• Financial information (only when necessary for property transactions)

2.2 Automatically Collected Information

• Property search history and browsing behavior
• Device information (browser type, operating system, IP address)
• Usage data and analytics (page views, time spent, click patterns)
• Geographic location data (with your permission)
• Cookies and similar tracking technologies

2.3 MLS and IDX Data

Our website integrates with Multiple Listing Service (MLS) systems through IDX (Internet Data Exchange) to provide property listings. When you search properties, we may collect and store your search criteria, saved properties, and interaction with listing data.

3. How We Use Your Information

We use collected information for the following purposes:

• Providing property search and real estate services
• Personalizing your property recommendations
• Communicating about properties, market updates, and our services
• Processing inquiries and facilitating property viewings
• Generating property valuations and market analysis
• Improving our website functionality and user experience
• Complying with legal obligations and protecting our rights
• Marketing our services (with your consent)

4. Legal Basis for Processing (GDPR)

We process your personal data based on:

• Consent: When you provide explicit permission
• Contract Performance: To deliver requested services
• Legal Obligation: To comply with applicable laws
• Legitimate Interests: For business operations and service improvement

5. Information Sharing and Disclosure

We may share your information with:

• Real Estate Professionals: Licensed agents and brokers to facilitate property transactions
• MLS Systems: For property listing access and compliance
• Service Providers: Analytics platforms (Google Analytics), CRM systems, email service providers
• Legal Authorities: When required by law or to protect our rights
• Business Transfers: In connection with mergers, acquisitions, or asset sales

We do NOT sell your personal information to third parties for their direct marketing purposes.

6. Cookies and Tracking Technologies

We use cookies and similar technologies for:

• Essential Cookies: Required for website functionality
• Analytics Cookies: To understand user behavior and improve services
• Marketing Cookies: To deliver relevant advertisements (with consent)
• Preference Cookies: To remember your settings and preferences

You can control cookie preferences through your browser settings. However, disabling cookies may limit website functionality.

7. Data Retention

We retain your personal information for as long as necessary to:

• Provide requested services
• Comply with legal obligations (typically 7 years for transaction records)
• Resolve disputes and enforce agreements
• Maintain business records and regulatory compliance

After the retention period, we securely delete or anonymize your data.

8. Your Rights

You have the following rights regarding your personal data:

• Access: Request a copy of your personal information
• Correction: Update inaccurate or incomplete data
• Deletion: Request removal of your personal information
• Portability: Receive your data in a structured, machine-readable format
• Object: Opt-out of certain data processing activities
• Withdraw Consent: Revoke previously given consent
• Restrict Processing: Limit how we use your data

To exercise these rights, contact us at [email protected] or (850) 565-0018.

9. California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act:

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt-out of the sale of personal information
• Right to deletion of personal information
• Right to non-discrimination for exercising privacy rights

10. Data Security

We implement industry-standard security measures to protect your personal information, including encryption, secure servers, access controls, and regular security audits. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

11. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. Continued use of our services after changes constitutes acceptance.

13. Contact Us

For privacy-related questions, requests, or concerns, contact us: